Have a look at the stories we are covering now.
To understand how we tell brand stories, please take a look at some of our most recent work from 2023. Our passion for telling organic stories honestly leads to unscripted, conversational content that captures the essence of brand storytelling. Our work with user-generated content has been explosively successful in campaigns across Africa.
2022/2023 (so far) has been a breakthrough period for our business, with projects ranging from several independent films for companies like Old Mutual and the launch of our annual #SAINC campaign in collaboration SA’s top 20 brands to a newly launched MasterClass type series capturing the best of South African fame, talent, and artistic and intellectual luminaries. Our work with user-driven content and influencer-inspired challenge campaigns in DRC, Nigeria, Nigeria and Ghana has redefined engagement and most social media benchmarks.
USER DRIVEN CONTENT
Take a moment to watch some of the user-generated videos below that were developed for several household brands. Whether it be dancing, acting, or singing challenges, this audience is producing low-budget masterpieces. As we like to say, we could never have produced these kinds of adverts with a significant budget on set. It is a raw, unfiltered, deeply organic talent that speaks to the brand’s values while never shoving the brand in your face. Our audience are our allies; these communities are incredibly loyal and resilient.
THE SHALINA #SHAL'ARTEM BATTLE
CLIENT DRIVEN CONTENT
In the works below, we have a few favourite clients, but most of this content has been shot as part of our annual #SAINC campaign. The aim, as always, is to showcase the incredibly committed work of SA’s top brands to change the trajectory of our country to one of optimism, wealth, and dignity. These are the kinds of stories that the brands can’t tell themselves without ‘virtue signalling’, so we have made it our job to capture these gorgeous beneficiary-driven stories. It is a tragedy that all these inspirational stories should be overshadowed by the constant negative media the world sees of South Africa
A perfect morning, for most, includes the perfect cup of a hot beverage – and whether that’s tea or coffee – and when it does happen we instantly know. What I guess you didn’t know is that the Kenyan tea industry is a major source of employment with over 3 million…
We all agree that entrepreneurship in South Africa has a very positive and direct impact on the economy and community upliftment. However, the journey from idea and conception to a thriving business is often a bumpy one, especially without access to capital. …
At a young age, most of us have some idea of what we would like to be when we grow up. The options might range from the most bizarre occupations (you obviously cannot tame a wild imagination) to gradually turning into things we think are within our grasp. As a…
“I believe we will see every girl in school in my lifetime,” says Malala Yousafzai almost as a conviction instead of some false sense of hope. And if you know anything about Malala who received the Nobel Peace Prize in December 2014 and became the youngest-ever Nobel…
“A man cannot just wake up and say, ‘today I am going to farm.’ It must be in your blood, in your veins,” says Thomas “Tommy” Skietekat, a grain farmer for For Farmer South on the importance of having passion as a farmer. “I was born to farm, I like it,” he continues…
Mpho and Oarabile Barnard, small business owners from Postmasburg in the Northern Cape, are amongst the SMMEs whose contribution to ending unemployment has not gone unnoticed in their community.
There are many things that disrupt a child’s learning: from overcrowded classrooms, leaking roofs, poor sanitation facilities to broken desks and cupboards. Previously disadvantaged communities traditionally suffer the worst when it comes to poor economic and social…
The Arts is a vital yet often overlooked field. Most if not all of our entertainment comes from this industry – whether that is books, movies, dance or music. For many communities, it is a great tool for keeping children off the streets and forms a huge part of…
Through their education initiatives, ABB is not only empowering the future female leaders of tomorrow, but is also reinventing the field of engineering in South Africa.
WEB PLATFORMS
We offer a full service digital offering which involves conceptualising, hosting, designing and maintaining web platforms as part of our larger campaign strategies for brands. We also specialise in creating flexible landing pages that are laser focused on optimising campaign concepts and gathering valuable information about a brands audience.
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