A perfect morning, for most, includes the perfect cup of a hot beverage – and whether that’s tea or coffee – and when it does happen we instantly know. What I guess you didn’t know is that the Kenyan tea industry is a major source of employment with over 3 million people working in the industry.
With each sip you take, can you even begin to imagine that the Kenya Tea Development Agency (KTDA) is a provider of comprehensive services for 600,000 small tea farmers which represents over 60% of the countries total tea production and 13% of the global tea supply? Me too. Its services span across the entire tea processing chain including, transportation, warehousing, processing, marketing, financing and agri-extension to better educate farmers and improve the farming process.
KTDA pays farmers at various stages pre and post final sale. Given the volume of farmers and money being moved on a frequent basis, KTDA needed to have efficient technologies in place to meet expectations, simplify the process and keep up with their growing business. The livelihood of these farmers depends on getting regularly paid for tea supplied – and in the past, this exchange had been a tedious and laborious challenge.
With its global reach, IT capabilities and expertise in working with a myriad of local banks and currencies, Citi developed a system that seamlessly enables KTDA to pay 600,000 farmers quickly, reliably and securely, with an audit trail that ensures transparency. Citi’s new Mass Pay module enables KTDA to pay farmers the same day the funds are received.
Since inception and the introduction of this new system, the farmers have been able to depend on reliable and secure payments for their crops. Not only are they able to better manage their lives, they’re able to support their families, secure their futures without the worry of late payments.
So, just as you enjoy the warmth of your favourite tea in the comfort of your home we can safely say that tea farmers in Kenya are warm and fuzzy inside too because: it’s not just a cup of tea.