Running intermittently from this month on eTV, SABC 2 and Business Day TV, the multimedia campaign is the brainchild of South African filmmaker Shani Kay, who has had success in showcasing the concept of ‘profit with purpose’.
Kay graduated from the University of Cape Town’s Graduate School of Business before producing the precursor to SA INC, Time for Global Action, which comprised more than 120 stories spanning 35 countries.
“I really want to help South Africa step closer towards its true potential. By sharing these stories about the role of business in the strategic delivery of global goals to positively impact the lives of real people, we can shift negative attitudes, focussing instead on the moving stories that inspire us all,” says Kay.
“When we share the positive news from our remarkable country, we will begin to realise that there is so much of which we can be proud of,” adds Kay.
Founded in 2018, SA INC — or SA Inclusive — is a partnership between Business Leadership South Africa, Brand South Africa, and brand curation specialists Regency Global.
The project has already attracted the support of 50 of South Africa’s leading companies eager to work with Kay to rewrite views about corporate South Africa and the ways in which it contributes to inclusive social development and sustainable economic growth.
Among the companies are ABSA, ACWA, Anglo American, Coronation, DBSA, Dimension Data, Engen, Exxaro, Fed Group, Gradidge-Mahura, Kansai Plascon, Mercedes, Multichoice, Oceana, Old Mutual, Pearson, SAB, Sanlam, Shell, Sibanye Stillwater, SPAR, Standard Bank, Tiger Brands, T-Systems and Volvo Trucks.
“There are so many untold stories about companies authentically committed to expanding opportunities for the enterprises, employees and communities in their value chains. Sharing their stories will, I believe, help us better connect with one another as people,” says Kay.
“So, whether you call it ‘profit with purpose’, triple bottom line or shared value, one thing is clear: there is a virtuous circle that exists and it is through these narratives that South Africans will come to understand the valuable relationships being built between business and society every day,” concludes Kay.