MultiChoice Grows Local Content, Talent and Industry

The Story
multichoice-sa-inc2

MultiChoice grows local content, talent and industry through innovatively enriching the lives of both their customers and their employees.

South Africans of a ‘certain’ age fondly reminisce about the advent of television in the country. Watching Knight Rider, MacGyver, and the A-Team, on grainy television sets plugged into car batteries, left an indelible impression on many. The only problem with these shows, however, were that they were outright American imports, and although they might have brought entertaining escapism, they certainly were not representative of the lives of the kids watching these shows.

Fast forward about four decades and these same kids head up hugely successful production and entertainment companies. Calvo Mavela, the CEO of MultiChoice, is one of them, and now finds great pride in the fact that MultiChoice has been immensely influential in the evolution of the local television industry. Truly implementing their ethos of “enriching lives”, MultiChoice is in the vanguard of developing local content, and in the same breath, local talent. Through the launch of Mzansi Magic – their most popular channel – they are providing local producers with a platform from which to tell authentic South African stories; and in the words of producer Phatu Makwavela – another one of those kids – are doing something “magical” through their advancement of local content.

Truly implementing their ethos of “enriching lives”, MultiChoice is in the vanguard of developing local content, and in the same breath, local talent.

Not only has the industry become more competitive, and has job creation increased, but the growth of fresh, local talent is encouraging a new generation of artists to hone their production skills and launch profitable companies. Young, resourceful, African women like Aluta Qupa is one of them. Embarking upon her career through the MultiChoice Magic in Motion Academy –  a comprehensive internship programme which traverses the expanse between film school and actual industry experience – Aluta is now a successful young filmmaker. She is excited to be part of the new spate of television producers, and her wish is to inspire the next generation of South African kids with the content she creates.

From its unassuming inception in a caravan in Randburg during the 90’s, MultiChoice has grown into a media giant who employs over eight thousand people, 87% of which are black, and over 50% of which are female. But, its transformative influence stretches further than its own organisational boundaries. With a passion for developing local enterprise, MultiChoice has ensured that all its decoders are produced in South Africa, and has created opportunities all along the value chain – from design and engineering to manufacturing and installation. From their magical transformation of the local industry through Mzansi Magic and the Magic in Motion Academy – all informed by their passion for innovation, competitiveness and excellence – it seems that whatever MultiChoice touches, truly brings out the magic.

Short Films

60 second character vignette

MultiChoice making local industry magic

Built for innovation and competitiveness, MultiChoice has been immensely influential in the growing of local content, talent and the industry – through the eyes of Executive Producer, Phatu Makwavela.

3 minute short summary

Growing Industry Gold

From its humble beginnings in the 1990’s, MultiChoice became the first digital satellite TV available outside of the US. Driving for excellence in everything they do, they have changed the lives of millions of people across the country.

Social Media

Growing Local Content

When everything they touch turns to gold, MultiChoice “have done something really magical in terms of local content”, says producer Phatu Makwavela.

Truly implementing their ethos of “enriching lives”, MultiChoice is in the vanguard of developing local content, and in the same breath, local talent.

Inclusive Growth

Calvo Mavela, the CEO of MultiChoice, finds great pride in the fact that MultiChoice has been immensely influential in the evolution of the local television industry.

With a passion for developing local enterprises, MultiChoice has ensured that all its decoders are produced in South Africa, and have created opportunities all along their value chain.

Creating Possibilities

More than just watching TV, a decoder opens up a world of possibilities, says Gary Roux, a MultiChoice installation partner.

A pioneer of proudly South African, MultiChoice has created numerous business opportunities in the design and engineering, to manufacturing and installation industries.

Growing Local Enterprise

Thulani Ngesi believes that MultiChoice strives to be a market leader in employment equity and enterprise development.

Opening a DSTV decoder box, one would think that everything is produced in China. All items are made, and partly designed, locally by South African engineers.

Fresh Local Content

Aluta Qupa embarked on her career through MultiChoice’s Magic in Motion Academy.

This comprehensive internship programme traverses the expanse between film school and actual industry experience – allowing young, resourceful, African women, like Aluta, to become successful young filmmakers.

Local industry magic

Gone are the days when the only content available on local televisions were US-based TV shows.

Irrespective of the individual – South Africans wanted to be immersed in programmes that were authentic and relatable, inspiring MultiChoice to release Mzansi Magic – their most popular channel.