Brand South Africa joins the SA INC. Alliance
What’s better than a global impact film agency teaming up with Business Leadership South Africa to produce a ground-breaking TV series focusing on the positive stories powering South African business? Taking it to the next level of course – with a brand new partnership with Brand SA (no pun intended).
If you haven’t heard yet, SA INC. is about changing conversations – from the dinner table to the shebeen, from dusty street corners to gym cafeterias – about what it means to be a business and a citizen in a country waking up to a new decade of hope stimulated by political renewal. It’s about shaking out the doom and gloom and sharing the real news that doesn’t reach the headlines, news about a philosophy and economy that is shifting into a paradigm of profit with purpose that places shared value, innovation and inclusivity on the centre stage of our priorities. From January 2019, join South Africa to unfold a shared vision – through television and social media – and do the next right thing #PassTheMessageOn.
BrandSA is of course a company that ‘gets it’. For two decades we have been polishing the brand of South Africa (through good and bad times) to make sure that we shine in the eyes of the world. Through multiple well-crafted initiatives, we connect and build relationships that nurture the status of South Africa as an investment destination with a lot of potential. It was not a hard decision for Brand SA to see the gem of the SA INC. vision and jump on board to make sure this message is received loud and clear. We are proudly South African and we are making a difference. Today.
SA INC. is the brainchild of Regency Global, an award winning communications and development agency that have previously created the ‘It’s Africa’s Time’ and ‘Time for Global Action’ series, broadcast across Africa and the world through multiple distribution partners. When they aren’t trying to change the world through globally relevant television, they put their hearts into partnering with corporates to tell authentic, beautifully crafted stories through unscripted conversations. Given the recent shift in political will, it was a no brainer to ‘bring it home’ and tell the South African story with a style and care that gives it justice.
We invite all South Africans to join us in passing the message on that amazing things are happening in South Africa; that people’s lives are improving; that companies are involved in draw-dropping innovations and that outside of the bubble of edited negativity (the old news) is a story that needs to see the light of day. We are proud to be involved and challenge all stake-holders who can make a difference to do so.
#SAINC #BrandSouthAfrica #InspiredStories #PassitOn #BusinessBelieves