Absa’s strategic engagements shape society

The Story

Howard Hindoga, a winner of the 2017 MoneyMakeover challenge, has gone from security officer with no tertiary education and bleak hopes for his financial future, to successful property entrepreneur, ensured of a comfortable retirement.

in-association

 

Duduzile Radebe could literally not believe her eyes when she received the letter to say she was accepted to study medicine at the University of the Witwatersrand. After reading it again and again it finally sunk in – in a few years she would become a doctor. The first in her family to go to university, they could relax in the knowledge that she would do well in life. The only other hurdle left in her path was the tremendously high university fees, especially for a long degree like medicine. However, being the beneficiary of a scholarship from Absa, Dudu is now grateful that someone finally saw her potential and says they want to see her become the woman that she sees herself become one day.

The African continent has a population of which almost 65% are under the age of 35. As an African bank, Absa is committed to uplifting this generation – Africa’s future inventors and innovators – and have, to date, supported over 6,500 young people through their scholarship programme. An innovative addition to Absa’s scholarships is the ReadytoWork programme which facilitates the critical transition between completing education and entering the workforce. Through this programme, candidates are taught how to handle themselves professionally within the workplace environment, along with learning important financial skills.

As an African bank, Absa is committed to uplifting this generation – Africa’s future inventors and innovators – and have, to date, supported over 6,500 young people through their scholarship programme.

Financial management is a key focus area for Absa, along with financial literacy training. To that end, Absa has curated a partnership with City Press and MoneyMakeover, in which they support South Africans in understanding and shifting debt, along with how to use and grow their money. Howard Hindoga, a winner of the 2017 MoneyMakeover challenge, has gone from security officer with no tertiary education and bleak hopes for his financial future, to successful property entrepreneur, ensured of a comfortable retirement. Having had to rely on expensive personal loans to expand his rental property portfolio almost cost him his business, but with the input of Small Business Development expert, Elton Govender, Howard is now a financially literate entrepreneur who is able to invest back into his own community.

SMEs play a crucial role in the growth of South African economies, be it from rural to peri-urban and beyond. Absa’s Enterprise Development programme has assisted entrepreneur, Anda Peter, with the tricky transition from the corporate environment to running a successful business. Apart from learning business management skills, Anda feels that she is part of a supportive network which alleviates the loneliness of running one’s own business. From successful youth development programmes to financial literacy and enterprise development programmes, Absa believes in playing a shaping role in society and is passionate about contributing to an economically stable and prosperous South Africa and the continent it calls home.

Short Films

60 second character vignette

Ensuring A Comfortable Retirement

Financial management is a key focus area for Absa, along with financial literacy training. To that end, Absa has curated a partnership with City Press and MoneyMakeover, in which they support South Africans in understanding and shifting debt, along with how to use and grow their money.

3 minute short summary

Working to Shape the African Continent for Better

Absa believes in playing a shaping role in society and is passionate about contributing to an economically stable and prosperous South Africa and the continent it calls home.

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Enhancing Enterprise Development

SMEs play a crucial role in the growth of South African economies, be it from rural to peri-urban and beyond. Absa’s Enterprise Development programme has assisted entrepreneur, Anda Peter, with the tricky transition from the corporate environment to running a successful business.

Driving Education and Employability

The African continent has a population of which almost 65% are under the age of 35. As an African bank, Absa is committed to uplifting this generation – Africa’s future inventors and innovators – and have, to date, supported over 6,500 young people through their scholarship programme

Financial Literacy for Entrepreneurs

Howard Hindoga, winner of the 2017 MoneyMakeover challenge, has gone from security officer with no tertiary education and bleak hopes for his financial future, to successful property entrepreneur, ensured of a comfortable retirement.

Investing in Social Change

An innovative addition to Absa’s scholarships is the ReadytoWork programme which facilitates the critical transition between completing education and entering the workforce. Through this programme, candidates are taught how to handle themselves professionally within the workplace environment, along with learning important financial skills.