Powering Ghana And Creating Jobs

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Client: Karpowership, Turkey

Brief:  At the height of the Ghanaian power crisis people would have to endure black outs for up to 24-hours, affecting the whole nation both economically and socially.

A significant partnership between the government of Ghana and Karpowership, a subsidiary of Turkish company Karadeniz Holdings, has solved the energy crisis in a unique and inventive way. A massive floating power plant – a powership – now graces the coast of Tema. Reminiscent of an apartment building, with 12 power-producing engines, it supplies non-stop electricity to Ghana in a cost-effective way.

The 142 metre long powership is delivered as a ready power plant, a “plug-and-play”, that delivers electricity within days of its arrival. The Grid Company of Ghana teamed up with Karpower to construct an eight kilometre transmission line from the port to the nearest substation. The powership delivers base load electricity 24/7, whilst also reducing the average cost of electricity, thereby ensuring that the whole community benefits..

Idea: Using the powership as a character in the story, we visited the Tema port to meet this impressive vessel together with the colourful characters whose lives have been enriched because of it. This series of features, from a 12 minute broadcast story to a 60sec tvc and 3min online feature, all tell the story of how innovative solutions and forward thinking partnerships can provide efficient responses to development challenges with a virtuous circle of positive impacts.

Impact: These films took something quite technical and humanised it, creating some emotionally charged, engaging, and inspiring viewing that has been extensively well received and is currently being extended to capture the importance of this fascinating solution in other parts of Africa and the middle East.

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